estimating value of type-in traffic

In my experience, industry keyword phrases are married to keyword search and therefore are married - to some degree - with direct navigation. It's common sense at work: If a popular generic phrase within an industry is "blue velvet widgets" there will be a direct navigation activity as well as that specific phrase appearing in the SERPs.

Start keyword search via industry channels.

Exceptions need to be made for highly spammed subjects.

Whilst I'd love to know traffic levels before registering a domain I tend not to sweat that issue and instead I focus on the converted-lead value to an enduser of direct navigation traffic and on the prospect of market growth for a traffic-targeting domain.

In layman's terms, if FuzzyBlueWidgets.com only gets 3 type-ins a year BUT if the sale of a FBW results in a $10,000.00 commission AND IF one of those visitors were to consume/purchase/lease/hire/whatever a FBW what is the value of that domain and it's traffic?

You might get 10,000 visits to a popular joke or stupidity domain and that domain might make $1,000/year versus 3 visits and $10,000/year. Which is the better traffic domain?

Keep in mind that domain parking may not make you $10,000/year but that may not be your end game. At some point, some savvy new entrant to the wonders of WWW traffic, may awaken to the idea that the domain you hold may produce very targeted and profitable traffic. To THAT enduser what is a domain that yields $10,000/year likely worth?

You may have to wait awhile. You may have to employ interim measures to increase your yield - such as offering a lead-gen partnership. You may wish to increase traffic by building a microsite and then, in time, flipping the site to an enduser-consumer of that traffic.

Traffic volume is only one factor to consider.

How do you succeed with Google's Adsense program

Let me give you an example.

Suppose an advertiser has a maximum bid of $5.00. It is for websites which convert clicks into leads or sales well (i.e. a relevant and targeted site). The advertiser is paying far more for a click from this site than say, a less relevant website. One which displays the advert because of a slight mention in the content. It doesn't convert well to leads or sales for the advertiser. Therfore, the site owner of this website is fortunate to get .10-.20 cents for the click. On the other hand, the relevant and targeted website owner may get as much as $1-$2.

The moral is to create individual pages which are highly relevant and targeted. This way, the most relevant adverts are shown. This provides the best conversions for the advertisers, thereby maximizing what your clicks are worth.

I say a lot more is in the publishers control over CPC's than some people think.

Suppose 'depression treatments' is covered in your website. Be sure the content talks about the BENEFITS of GETTING treatment. Mention how it's good to find websites with mailing lists and such to join. There's a high chance visitors click one of the ads to a website covering depression treatment. Plus, there's even more chance they sign-up to anything once they get there. Thus a lead is created, and your CPC's rise.

I'm starting to believe the premise a HIGH CTR is more likely a *bad* thing, in most cases. It is because users are just clicking before you've told them what to do. Or, they click thinking it's part of your content. The BEST way to MAXIMIZE earnings is to drive ONLY users who are on a mission planted in their head by YOU, to the Google Ads. If an advertiser is bids $5.00 per click, you want to have as much of that as possible by converting for them. You do not want to send them irrelevant clicks which only drive your CPC down.

increase in single-parent homes

Look at what has changed in the last 50 years. Marriage is not as an attractive an option as it used to be for our grandparents. Back in the day folks didn't have careers....they had a "job". Not as many people were going to college so folks got married earlier. Economically it was the only way for most people to survive. The man worked, while the woman took care of the home and raised the children. Nowdays.. more people can live "ok" lives without marriage.

Thanks to more people getting educated, more women working, and the availability of credit. Social programs REWARD women for having children and not getting married. Back in the day people did not just get married out of pure "lust", they got married because it made the most practical sense for surviving.

Nowadays folks gets married simply because of a "tingly feeling" they have for a person... without dedication to the more practical aspects of combining 2 sets of resources to improve the lot of future generations. The pro-feminist movement hurt women from being considered "marriage material" in the eyes of men. Women take on NON-attractive masculine traits to establish careers.

Just as most women don't want to marry a femmine acting man. Most men don't want to wife up a masculine acting women. Marriage is no longer imperative for most peoples day-to-day survival as it once was.......... I feel the marriage rate will continue to decline.

oil dependency

Moving away from a petroleum economy will take years, not a few weeks. To use non-petroleum energy sources, you need 1) production, 2) a delivery infrastructure and 3) consumption (i.e. hydrogen home water-heaters, ethanol cars).

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Since each of those three factors depends on the other two to be profitable, this change will come as a slow spiral of support. It will start small and slowly build.

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Currently, we are totally dependent on petroleum. The oil companies continue to make money on short-term volatility. A change to a non-petroleum economy will only begin when the general public percieves it is *certain* petroluem will only get more expensive in the future. This might make them buy a flex fuel vehicle next year. This is provided they see enough E85 pumps at the gas station while on their way home, from work.

www and no-www domain names

Suppose you have a properly configured website. It has non-canonical (e.g. example.com) hostnames redirected to the canonical (e.g. www.example.com) web host. The internal hyperlinks are utterly consistent. In this case, no back-end canonical processing from the search engines is required. The spider only needs to "discover" URLs in the the website, once. It does not need to follow every possible linking path through the website.

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Take a misconfigured website. Multiple hostnames directly resolve to content, without canonical redirects. Internal linking is inconsistent. Here, the spider has to traverse all linking paths. It has to maintain a count of various hostnames and page names used in linking, while comparing page contents along the way. Next, it has to use some sort of algorithm voting to determine "probable" canonical hostname. Once you add inconsistent backlinks from other websites, and it is a bad dream becoming a nightmare.

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Processing requirements from the two cases differ by several orders of magnitude. It is likely in the second case, multiple crawl cycles (possibly taking weeks or months) are required to determine a probable canonical hostname, even for a small website. For a website with 100,000 frequently changing product web pages and the process may never finish.

generic domain names

It seems one of the big failures of business.com was it was doomed from the start. How much did the Earthlink founder pay for the name? Was it 7 million or 12 million? It was somewhere between those numbers.

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Other generic domain names have failed, too. Mail.com's ownership changed three times, yet it is still not profitable. Auction.com is nowhere near the popularity of eBay. There are others. www.com never really got going. iWon did well and was sold twice. Now, it is part of IAC.

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I don't know one major generic site which is still independent or successful w/o outside help. Heck, even Google needed venture capital to get going. MSN has lost millions. However, Gates still supports the Internet division. Search.com, download.com, news.com, etc. are all owned and operated by C!Net. The founder of C!Net, Hasley Minor, has not been with them for years (he now has a VC firm no less). Originally, shopping.com was owned by Compaq. Then, it was acquired by Dealtime, which acquired epinions, which was acquired by eBay.

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Since the beginning of commerce on the Internet, you needed more than a good domain. There needed to be money behind it. It is a shame what some of those companies did with all of that money. If some had just kept stayed grounded and actually ran a business, I am sure many would still be around today.

the right attitude

I think it is important for people to listen. This includes everybody, christians, muslim, whatever. Most people don't know how to pray. They kneel down and beg god for everything. "Oh lord, help me get this job so I can get a new car, or buy that house, help my child get good grades in school, etc., etc." Next, they get up, might light a candle or something if they are in a church, make a little sign of the cross, and then go about their business.

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You are talking "at" god. However, how do you hear what "god" has to say? When does god "speak" to you and show you the way? When do you listen?

People need to meditate. It's not complicated. Just sit down and be quiet somewhere. Don't think or try to "hear" things. Make your mind as still as possible. We are constantly bombarded with "noise". The mind never has a chance to rest.

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So, in combination with your search for the "answers", people need to "be still and listen." As things get crazier and crazier, you need to listen to your inner voice, since you're bombarded from the outside. As the old folks say "listen to your first mind."