Name:
Location: Columbus, Ohio, United States

Wednesday, September 28, 2005

impact on earnings

Although I do not have any precise figures, it seems obvious that many publishers continue to join AdSense.

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If the growth of advertising inventory on the publishing side is growing faster than demand on the advertiser side, there is clearly going to be somewhat of a dampening effect on earnings for publishers. If advertisers sense that there is lots of suitable publishing inventory available, they will bid less.

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Although I have just recently joined AdSense, it seems that this has already been at work over the last couple of years of AdSense. I have read innumerable posts from publishers reminiscing about how they used to have a much higher EPC.

It would be nice to see some detailed historical data on how returns for AdSense publishers have changed over the course of time.

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Regarding my own site - CTR has been lower but EPC has been much higher over the last couple of weeks. The increase in EPC has sharply outweighed the drop in CTR resulting in a higher ECPM. I have no idea as to what has happened - too many variables.

I do not put too much stock in these short-term trends at any rate. I have seen a lot of ups and downs in various areas in just four months on AdSense. I will only get concerned if problems continue for an extended period of time.

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For me, AdSense remains the best option for monetizing my site. It requires a minimal amount of intervention on my part and allows me to spend the maximum amount of time producing content.

Friday, September 09, 2005

maximizing the sale value of a website

On webmaster forums with "sites for sale" sections you will find a LOT of low ball speculators who will only pay 10x the monthly income, and if you ask for more there is usually uproar and people start commenting on how you should value your site and how you've got it all wrong.

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If you have a template/datafeed site 10x monthly revenue is a good offer. However, if you have something unique then you can get a much better price if you sell to the right person....

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Who Is the right person?

Q: Who would be prepared to pay the most for your site?

A1: People in related niches looking to expand horizontally
A2: People already in your niche

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Hypothetical Situation
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I have a site about Green Widgets. I dominate that field, and have all the traffic there is to have. Where can I expand? Red Widgets look good. If you have a site about Red Widgets, your site about Red Widgets would be of great interest to me because the sites are related, and they can send traffic to each other thus buying your site can boost the value of my existing site as well.

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Look for those sort of people to approach. Contact them privatly by email. Also post a note in the page header of your site with link to a page of details explaining your site is for sale.. chances are your best potential buyers already read your site ;)