recips

For me, reciprocal linking is a necessary evil. I don't like it, but I use it for most sites. The goal is to keep it very focused, and ask whether you consider a website for a link exchange, "Will someone, who is interested in what I have on my site, find this other website useful?" If the answer is yes, we exchange links. If no, then move to the next link exchange.

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To hedge your bets, seek one-way, incoming links from syndicating articles to other websites. Do this whenever the website has potential article material which fits their theme.

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If your website has potential for generating articles, look into this. Write informative articles. Do not write a promotion of your website. Instead, it needs to be genuinely useful information, on a topic closely related to your website.

Submit your articles to various e-zine syndication websites (follow their guidlines of what they want, of course). Your article has a byline to link to your website. It is posted on that website. Plus, it has the potential of being picked up and posted on any other sites looking for content on that topic.

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If you want to be more proactive, target specific sites you want links. However, that gets a little tricky. It is easy to get accused of spamming, if you don't present your offer wisely. Specifically, be sure they're interested in seeing your article before you send it.

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if you have newsworthy info to report, submit press releases to online press release sites. This is another way to get one-way links.