How do you succeed with Google's Adsense program
Let me give you an example.
Suppose an advertiser has a maximum bid of $5.00. It is for websites which convert clicks into leads or sales well (i.e. a relevant and targeted site). The advertiser is paying far more for a click from this site than say, a less relevant website. One which displays the advert because of a slight mention in the content. It doesn't convert well to leads or sales for the advertiser. Therfore, the site owner of this website is fortunate to get .10-.20 cents for the click. On the other hand, the relevant and targeted website owner may get as much as $1-$2.
The moral is to create individual pages which are highly relevant and targeted. This way, the most relevant adverts are shown. This provides the best conversions for the advertisers, thereby maximizing what your clicks are worth.
I say a lot more is in the publishers control over CPC's than some people think.
Suppose 'depression treatments' is covered in your website. Be sure the content talks about the BENEFITS of GETTING treatment. Mention how it's good to find websites with mailing lists and such to join. There's a high chance visitors click one of the ads to a website covering depression treatment. Plus, there's even more chance they sign-up to anything once they get there. Thus a lead is created, and your CPC's rise.
I'm starting to believe the premise a HIGH CTR is more likely a *bad* thing, in most cases. It is because users are just clicking before you've told them what to do. Or, they click thinking it's part of your content. The BEST way to MAXIMIZE earnings is to drive ONLY users who are on a mission planted in their head by YOU, to the Google Ads. If an advertiser is bids $5.00 per click, you want to have as much of that as possible by converting for them. You do not want to send them irrelevant clicks which only drive your CPC down.
Suppose an advertiser has a maximum bid of $5.00. It is for websites which convert clicks into leads or sales well (i.e. a relevant and targeted site). The advertiser is paying far more for a click from this site than say, a less relevant website. One which displays the advert because of a slight mention in the content. It doesn't convert well to leads or sales for the advertiser. Therfore, the site owner of this website is fortunate to get .10-.20 cents for the click. On the other hand, the relevant and targeted website owner may get as much as $1-$2.
The moral is to create individual pages which are highly relevant and targeted. This way, the most relevant adverts are shown. This provides the best conversions for the advertisers, thereby maximizing what your clicks are worth.
I say a lot more is in the publishers control over CPC's than some people think.
Suppose 'depression treatments' is covered in your website. Be sure the content talks about the BENEFITS of GETTING treatment. Mention how it's good to find websites with mailing lists and such to join. There's a high chance visitors click one of the ads to a website covering depression treatment. Plus, there's even more chance they sign-up to anything once they get there. Thus a lead is created, and your CPC's rise.
I'm starting to believe the premise a HIGH CTR is more likely a *bad* thing, in most cases. It is because users are just clicking before you've told them what to do. Or, they click thinking it's part of your content. The BEST way to MAXIMIZE earnings is to drive ONLY users who are on a mission planted in their head by YOU, to the Google Ads. If an advertiser is bids $5.00 per click, you want to have as much of that as possible by converting for them. You do not want to send them irrelevant clicks which only drive your CPC down.
posted by Don Marchand | 4:32 AM
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